The 2019 RER 100 has been released, and Rouse is proud to announce that 61 out of the 105 companies featured are participants in Rouse Analytics’ Rental Metrics Benchmark Service. These companies represent $23.0B out of the $28.1B total revenue tracked by RER.
“We’re very pleased with our clients’ continued growth and success,” said Phil Mause, Managing Director of Rouse Analytics. “Our goal has always been to enable our clients to effectively drive profitable revenue growth through better-informed fleet management decisions. Our service helps them understand local market dynamics and identify the types of equipment that have the highest return on investment in their territories.”
The information provided by Rouse has become even more valuable to participating rental companies this year as a result of the disruption caused by COVID-19. “Our benchmarking service started in the wake of the 2008 financial crisis as equipment rental companies struggled to figure out how the equipment market would recover,” said Mause. “While the impact of COVID-19 has not been as prolonged or severe, the economic uncertainty that it has created has made the real-time information that we provide on local market supply and demand dynamics even more vital to our clients. They need that visibility to make well-informed decisions on fleet purchases, disposals, and reallocations.”
Rouse Analytics provides over 200 rental companies and dealers with comparisons of their rental rates, utilization, and other key performance metrics to industry benchmarks. Rouse currently tracks $65 billion of equipment OEC on a nightly basis and $25 billion in annual rental transaction volume. Its clients in the RER 100 operate 3,693 rental outlets across all 50 states and 10 Canadian provinces. Rouse is in the process of expanding the service to the United Kingdom, Australia, and Japan.
Rouse partners with more than a dozen of the most widely used rental software systems to make it easy for companies to participate in the service.
For more information or to schedule a demo, email analytics@rouseservices.com or call 310-363-7513.